Level 3 Communications (News - Alert), Inc., a Fortune 500 company that provides local, national and global communications services to enterprise, government and carrier customers, has launched its Channel Origination solution to address demand for the simplified global delivery of broadcasted content.

Leveraging Level 3's global Vyvx broadcast technology, the solution gives broadcasters the ability to create linear channels for secure distribution, or playout, to cable headends, multiple system operators (MSOs) and satellite TV providers.

Company officials said that Level 3's Channel Origination offers a one-stop-shop for playout – content owners provide their channel playlist and digital video files, and Level 3 will format and store those files until they're ready for distribution over satellite or via fiber.

“Content providers increasingly want to spend more of their time developing compelling content and less time overseeing the complex processes required to deliver that content to their end users,” said Anthony Christie, chief marketing officer at Level 3, in a statement.

“Through Level 3's global fiber-based video distribution network, which enables us to securely and reliably deliver content anywhere in the world, our customers can increase their points of distribution, enabling them to scale more efficiently and focus on the growth of their business,” Christie added.

Channel Origination also serves as an entry point to Level 3 Video Cloud's distribution service.

Level 3's Video Cloud Services is a cloud-based solution that moves, stores and delivers broadcast and Internet video on a global scale. The Video Cloud Services combine Level 3's content delivery, video broadcast and cloud storage capabilities to create a more scalable, secure and streamlined approach to global content distribution.

Video Cloud Services are a full suite of IP-based video services designed to support content delivery throughout its life cycle, from signal acquisition to delivery to viewers. Services include live Vyvx broadcast video acquisition, encoding and transcoding, global delivery via the Level 3 CDN, as well as comprehensive, self-service analytics and reporting.