Cable Technology Feature Article
Online Video Drives Exponential Growth for Qwilt Analytics
By Tara Seals, TMCnet Contributor
Demand for live and on-demand streaming video into the home continues to escalate, driving more business across the ecosystem. One case in point is Qwilt (News - Alert), the online video delivery and network analytics provider, which said that it has seen more than 400 percent growth in new North American customers over the past 12 months.
New customers include regional and national cable MSOs who are deploying Qwilt's Open Caching Architecture in their networks across North America.
Cisco Systems (News - Alert) predicts that online video will account for 90 percent of fixed line Internet traffic in North America at peak by the year 2018, with streaming video increasingly dominating Internet traffic on fixed line cable networks. The magnitude of the online video problem along with the growing volume of new content offered by content providers has created an industry demand for a unified and universal video caching system that combines all the core functionality—classification, storage, delivery and analytics—into a single, high performance software package that runs with off-the-shelf hardware, Qwilt explained.
"Qwilt's transparent caching solution met and exceeded our expectations" said Tom Lovell, general manager and vice president of the Clear Lake Independent Telephone Company. “The strategy of focusing on high-value, high-bandwidth content like online video has translated into savings, as well as a noticeable improvement in quality of service for our customers. The on-board video analytics provide actionable insights into video bandwidth consumption, and help us make data-driven network management choices."
Qwilt's QB-Series Video Fabric Controller monitors video traffic across operator networks in real-time to identify trending and popular titles, and then stores and delivers them locally at the subscriber edge, in close proximity to end users. Thanks to the edge caching, it eliminates the need for redundant video streams from origin sites or content delivery networks (CDNs) across the operator network. By doing so, Qwilt speeds up delivery time and minimizes network strain and congestion, especially during peak viewing times, for a flawless, high-quality consumer viewing experience.
"Subscriber quality of experience is an organizational priority for Yucca Telecom. Qwilt's platform demonstrates substantial improvements," said Brandon Brooks, IT manager of Yucca Telecom. "By serving popular bandwidth-consuming content like streaming online video and system updates from inside the network, Qwilt's platform reduces network congestion, improves the broadband experience for our customers and helps us take a strategic, data-driven approach to expanding our network capacity."
Added, Alon Maor, CEO of Qwilt, "Qwilt's solution is ideal for cable system operators. It's non-intrusive, simple to deploy and brings immediate value in terms of network cost reduction and improvement in Quality of Experience. Nearly every one of our customers experience ROI in less than 12 months. We're pleased to see the rapid adoption by cable system operators and look forward to expanding our base of customers in the coming months."
Edited by Maurice Nagle