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Cable Technology Feature Article

August 07, 2014

Alston Elliot Selects Snell 2RU Vega Router

By Anil Sharma, TMCnet Contributor

Alston Elliot (AE) Graphics, the U.K.’s leading sports graphics company, has selected the Snell 2RU Vega router to create a flexible, web-enabled workflow environment for sports production in its new OB trucks.

Officials with Snell said that Vega provides AE Graphics with a small footprint and easy, web-based configuration.

Thanks to this, members of the AE Graphics staff will now be able to instantly re-route the system without specialist training, allowing for the simultaneous completion of numerous jobs and saving valuable time.

Besides this, AE Graphics with the help of Vega system will also be able to plan for future developments in its OB space, including 4K routing and production.

“Creating a flexible workflow environment is imperative to the implementation of our new OB trucks for sports production,” said John Scantlebury, chief technical officer at Alston Elliot, in a statement.

Scantlebury said that a small footprint, combined with advanced capabilities, make Vega a natural choice, and the company looks forward to reaping the benefits of a more efficient workflow in the months to come.

“Snell is pleased to help Alston Elliot Graphics implement our Vega router into its OB trucks, as well as helping the organization prepare for the next step towards 4K,” said Mark Gardner, sales director for Northern Europe and Africa, Snell.

Gardner said that its flexibility and size provides significant advantages to sports production organizations that demand high efficiency workflows at high speeds without sacrificing quality.

Earlier in June, Snell, a Quantel company, had announced that adoption of its production switchers continues to accelerate among broadcasters in China.

Anhui TV, HuBei TV, Jiangsu TV, and Wuhan TV have all invested in the Kahuna family multi-format vision mixers in recent months through Snell’s partners in China, Sanitec and CSS (News - Alert).

Anhui TV has chosen Snell’s cost-effective, compact Kahuna CF+ vision mixer for five studios in its new building, which will include a total of eight studios and marks a significant expansion for the organization.

Edited by Adam Brandt

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