Second-screen activity continues to go mainstream as consumers Tweet, share and vote their way through everything from reality competition shows to sci-fi summer dramas. However, TV-specific apps typically require users to open them up in order to perform actions (like tweeting) that they could do directly via the widgets they already use. The new 2V App is looking to make things easier on the second-screen front, by allowing audiences to automatically receive synchronized and contextually relevant content on their connected smart devices while they watch TV and movies.

"2V is the next generation of second-screen companion tools and technology delivered as an inexpensive and instantly deployable platform that is effectively driving revenues for content owners while enabling consumers to access their favorite shows on any screen," said Peter Liu, CEO of 2V. "We are very excited to launch the 2V app as an alternative entertainment vehicle to TV and movie fans."

In addition to the proactive pushing of content, the 2V App offers a set of social tools, along with polls, places of interest, news articles, shopping, filtered social chat, multi-media, actor/people bios and the ability to pin and share content with friends.

2V also has a content management system (CMS) for content creators, studios and networks that are looking to deliver compelling companion experiences for shows and media assets. The 2V CMS captures and curates big data analytics for insight into audience habits, trends and usage, and allows content owners to moderate comments.

“The 2V App interlocks TV and Web environments, creating an end-to-end system for brands and advertisers to sell products and services like never before -- where TV creates the emotion and impulse to purchase and 2V provides the intelligent point of sales system for audiences to easily transact,” the company said.