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Cable Technology Feature Article

August 24, 2011

MediationZone Combined with Cloud Technology Can Revolutionize Business Analytics

By Rajani Baburajan, TMCnet Contributor

A recent proof of concept study conducted by Cable & Wireless (News - Alert) Communications, in partnership with DigitalRoute, demonstrates that service providers can now achieve huge cost savings by implementing MediationZone and cloud technology to perform business analytics.

MediationZone is a mediation system developed by Swedish independent software vendor DigitalRoute. The technology is used for collecting, processing and distributing data files in telco IT. MediationZone suits all types of fixed, mobile or IP networks providers. The application is written in Java language, so it’s platform and architecture independent.

Company officials say MediationZone is a highly scalable system, and it can run in cluster of servers which work parallel. This way it’s easy to improve the performance in case of increasing load.

Cable & Wireless says cloud computing is revolutionizing the business intelligence market thanks to the emerging open source technologies and server rental concepts that drive the market forward. These technologies allow cloud service providers to offer powerful data mining service at a fraction of the cost of the established technologies.

The cloud server technology is especially beneficial to service providers, which are now challenged with a huge volume of data generated from the new mobile devices. Radically lowering the cost for data mining would enable more sophisticated business intelligence solutions than ever before. It also gives them the ability to add additional computing resources through configuration.

The proof of concept performed by Cable and Wireless Communications demonstrates how to use MediationZone and cloud technology to perform business analytics on massive data volumes while maintaining stringent requirements on security and data-privacy.

The study demonstrates that analytics can be carried out on data that has been made much less sensitive. This involves a reversible process in which key personal information is replaced with random data.

"The first and perhaps most eye-catching result is the cost of processing. Even after testing with billions of records, the bill ended up less than a hundred dollars," said Birger Thorburn, CIO at Cable & Wireless Communications, in a statement.

Cable & Wireless Communications is planning to leverage these technologies to augment their business Intelligence systems. This will enable them to store and analyze years of detailed data for the first time, the company said.  

"We are extremely pleased with the positive results from this study. It once again confirms the almost endless number of opportunities that MediationZone provides to reduce cost and increase efficiency," said Jan Karlsson, CEO at DigitalRoute.

Earlier in March, DigitalRoute formed a partnership with Capgemini France, a subsidiary of the Capgemini (News - Alert) Group, to introduce a new MediationZone Factory based in Rennes, France. Company officials say the strong demand for MediationZone based solutions and services led to the establishment of the MediationZone Factory.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Rich Steeves