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Cable Technology Feature Article

September 13, 2011

Time Warner Cable Partners with Telemundo's Gaby Espino

By Raju Shanbhag, TMCnet Contributor

Looking to produce a series of television spots promoting how El Paquetazo, Time Warner (News - Alert) Cable and Telemundo's Gaby Espino have joined hands.

Until the end of the year, the commercials will be aired across Time Warner Cable's top Hispanic markets. The new spots illustrate how Time Warner Cable is delivering advanced technologies to give Hispanics a better entertainment experience from the comfort of their home. As the channel continuously adds channels to serve the needs and interests of Hispanic customers, and reliable, high speed internet, the campaign promotes a double-play bundle that includes El Paquetazo, which has a robust line-up of English and Spanish language programming.

“We are excited to continue to help connect our Hispanic customers with the entertainment they are most passionate about, and offer them relevant products at a good value. This campaign further shows Hispanic customers how our products and services can help enrich their experience and fit seamlessly into their everyday lives," said Marisol Martinez, Senior Director of Target (News - Alert) Marketing at Time Warner Cable.

Also, at no extra cost to digital cable subscribers, it includes value-added features such as access to more than one thousand WiFi (News - Alert) hot spots, more Spanish-language channels in HD than ever before and the Lo Mejor On Demand channel. To include new channels that Hispanics love to watch and enjoy, Time Warner Cable recently enhanced once again the programming lineup of El Paquetazo, the company stated in a press release.

Recently, the company announced that it is bringing a vast array of movies and shows on Time Warner Cable ON (News - Alert) Demand. The company advised its digital customers, that it will be the perfect way to beat the monotony of staying indoors as hurricane Irene passes through the east coast. The selection of the movies includes such blockbusters as Something Borrowed, No Strings Attached and The Hangover. In addition, there will be a bagful of chartbusters in the primetime slots.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place NOW, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Rich Steeves