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Cable Technology Feature Article

September 16, 2011

Procera Awarded $6 Million Follow-on Order from North American Cable MSO

By Narayan Bhat, TMCnet Contributor

Procera Networks (News - Alert) has announced that it has won a contract worth about $6 million to gather information on what types of traffic and applications are driving network usage from a cable operator in North America.

Procera, who did not disclose the client, said this was a second follow-on order after the cable MSO awarded an order in April.

As part of the agreement, Procera will deploy its customer management (PacketLogic) platform across the region where the MSO is offering its service.

Procera will report on video usage, popularity of applications and the overall experience of customers.

"MSOs need to understand what type of traffic and applications are driving network usage. They require reliable and detailed analytics that they can use to formulate new service plans and target demographics,” said Cam Cullen, vice president of global marketing at Procera, in a release.

Business intelligence is a key for operators to modify their service and stay one step ahead of competitors in this cutthroat market.

Under the deal, Procera will also help the MSO improvise customer portals in order to develop an interactive relationship with customers.

"Our intelligent policy enforcement solutions enable operators to charge according to services, not just consumption, and to create innovative new services that are personalized according to what subscribers want," said Cullen.

Analyzing of service is necessary for network operators to differentiate themselves by assuring subscribers a baseline quality of service and an improved quality of experience through new services.

PacketLogic platforms are based on deep packet inspection technology via the company's proprietary Datastream Recognition Definition Language (DRDL).

Narayan Bhat is a contributing editor for TMCnet. To read more of Narayan’s articles, please visit his columnist page.

Edited by John Lahtinen