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Cable Technology Feature Article

September 19, 2011

Charter Media, AT&T AdWorks Simplify Cable Advertising Buying Process

By Rajani Baburajan, TMCnet Contributor

Charter Media, the advertising sales division of Charter Communications, announced partnership with AT&T (News - Alert) AdWorks, the national advertising sales division of AT&T, to make the purchase of cable advertising easier for advertisers.

Through this agreement, Charter Media will make AT&T U-verse inventory available to local market television advertisers through the Charter Media sales team.

The company will sell advertising spots across more than 50 popular ad supported cable networks like USA, Food Network and ESPN (News - Alert) HD, company officials said. It will begin representing AT&T U-verse advertising inventory in St. Louis for commercials airing on and after October 31, with more markets launching in the coming months.

"Advertisers will enjoy an easier, more effective way to increase their reach," said Jim Heneghan, president of Charter Media, in a statement.  "Our strategy is to provide more comprehensive customer solutions across multiple platforms to help our clients grow their businesses. This agreement is one more way we're helping expand productivity and effectiveness."

"This agreement adds significant value to the local advertising offerings as provided by the Charter Media sales team and creates a streamlined process for media buyers in terms of seamless planning and buying," said Greg McCastle, senior vice president of AT&T and head of AT&T AdWorks, in a statement.

NCC, a cable sales organization, will manage multi-market buys on both the Charter and AT&T U-verse TV services for national advertisers.

Recently Charter Media, in partnership with a host of community sponsors around the country, announced it is supporting the annual Operation School Supplies drive, which is set up to offer school supplies to kids who are starting school in the fall.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Rich Steeves