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Cable Technology Feature Article

October 07, 2011

Comcast Looking to Offer Movies That Are Still in Theaters

By Oliver VanDervoort, Contributing Writer

With streaming video changing the way people watch television, one cable television provider is looking at changing the way people watch movies. The big cable providers like Time Warner (News - Alert) and Comcast have found themselves under attack the last few years with the arrival of YouTube and Netflix. Some cable companies have tried to play along with the bigger streaming services by offering some of their content to viewers on mobile devices as long as they are subscribers in the first place. Of course, for those who are going off cable television all together, this concession did not carry much weight. Now Comcast (News - Alert) thinks it has found a way to keep its subscribers with a new plan that would allow their customers to rent movies on demand that are still in theaters.

Of course, if you want to watch a movie that is still in theaters, it is going to cost you a pretty penny. Comcast has revealed that these still in theater movies on demand are going to run for $59.99 per rental. That means that only families who are expecting to lay down more than $60 at the movie theater are really going to want to take advantage of this deal at all.

Comcast is expected to launch these new movies on demand service about three weeks after the “Tower Heist” is released in theaters on November 4th. That means that Comcast viewers who have family in town for the Thanksgiving weekend can save the money it would cost to go to the theater and watch the Eddie Murphy and Ben Stiller flick on their own couch. This is still very much a pilot program and for now, only Comcast viewers in Portland, Oregon and Atlanta, Georgia will actually be able to take part. With the hefty price, tag (News - Alert) also comes a longer rental period than most movies on demand are allowed. The $59.99 movies will be available for 48 hours after selecting them.

Movie theaters have fought these kinds of deals in the past and one can only assume that they will do battle with Comcast over this latest offering as well.

Edited by Rich Steeves