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Cable Technology Feature Article

October 11, 2011

Time Warner Cable Hunts for a Winner to Star in a Connect a Million Minds Commercial

By Sujata Garud, TMCnet Contributor

Time Warner (News - Alert) Cable (TWC) has launched Time Warner Cable's Super Connector Search. The new contest highlights the TWC customers who are connecting young people in their communities to the wonders of science, technology, engineering and math (STEM). On participation in the contest, the customers are qualified to win a starring role in a Connect a Million Minds commercial and up to $25,000 in grants for the STEM non-profit organization of their choice. The TWC will contribute $125,000 to afterschool STEM organizations across the country.

The customers are invited to enter TWC's Super Connector Search by visiting the company’s website. Customers can share how they've connected young people in their lives to STEM by writing a brief essay and uploading a related photo on this website

The local winner from each TWC market will be introduced in Connect a Million Minds public service announcement, which will be produced by Time Warner Cable and will be aired in the local market and will receive a $5,000 grant for their selected non-profit organization.

In addition to the audience choice winner, a panel of judges will select a national winner from the local contest winners. The national winner will be flown to Los Angeles or New York City, where they'll participate in a television shoot for a Connect a Million Minds public service announcement that will run throughout Time Warner Cable's national footprint. In addition to this exciting on-air opportunity, the national winner of TWC's Super Connector Search will receive a year of Time Warner Cable service and an additional $10,000 grant for their preferred STEM non-profit organization.

Time Warner Cable (TWC) was recently in news when it pledged to carry $1 million worth of Public Service Announcements (PSAs) for the Broadband Opportunity Coalition (BBOC). The PSA series emphasizes the importance of broadband Internet adoption for economic success in the 21st Century economy, particularly for struggling communities.

Sujata Garud is a TMCnet freelancer with three years of writing/editing experience and two years of market research experience. As an editor she has covered the IT, electronics, banking, pharma, construction, mining and healthcare industries. To see more of her articles, please visit her columnist page.

Edited by Rich Steeves