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Cable Technology Feature Article

October 14, 2011

RLTV to Deliver Special Series on Comcast, Verizon and Time Warner Cable VOD

By Rahul Arora, TMCnet Contributor

RLTV, a cable network that provides consumers with information and entertainment to “Redefine Life after 50,” is now delivering its series "Making Medicare Work for You" via video on demand (VOD) platform from Comcast (News - Alert) Cable, Verizon FiOS and Time Warner Cable. The contract between the companies was effective from Oct. 1 and will continue for several weeks.

"Making Medicare Work For You," a comprehensive series designed to take the guesswork and anxiety out of Medicare, will help the first of eligible Baby Boomers make decisions that will fundamentally affect their lives. The series, which is hosted by Deborah Norville and sponsored by UnitedHealthcare, is delivered under Comcast On Demand’s national "Top Picks" folder from October 1-14, reaching all of their VOD households. Later on, Verizon and Time Warner (News - Alert) Cable will distribute the series under RLTV's VOD folder until Dec. 7.

"With UnitedHealthcare's support and partnership, we have crafted a program that informs and empowers boomers to take control of a critical yet daunting subject," said Patrick Baldwin, SVP of Affiliate Sales and Corporate Development for RLTV, in a statement. "By making these special presentations available through VOD, Comcast, Verizon (News - Alert) and Time Warner Cable have greatly increased the opportunities for more Americans to acquire vitally important information concerning Medicare - and we thank them for their support of the 50+ audience."

The cable network, dedicated to serving the needs of generation 50+, recently aired a special episode of “Making Medicare Work for You: Boomers, Welcome to Medicare” on July 28 at 9 p.m. EDT. “Making Medicare Work for You: Boomers, Welcome to Medicare” was designed to address the dizzying array of questions facing individuals who are newly eligible for Medicare.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Carrie Schmelkin