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Cable Technology Feature Article

October 20, 2011

Splat Interactive Launches TV Foundry App for iPhone

By Raju Shanbhag, TMCnet Contributor

Splat Interactive has announced the availability of the U-verse enabled TV Foundry app for iPhone (News - Alert).

A production resource for companies that want to reach the connected TV audience, the U-verse enabled TV Foundry app for iPhone is powered by the TV Foundry Platform, a cloud based, multi-screen TV engagement platform. The TV Foundry app and platform was built by Splat Interactive, a Seattle based software-as-a-services company that enables multi-screen engagement for the connected TV viewer. To build immersive, multi-screen, IP-based TV and media apps across multiple distribution channels and screens, affiliates, studios, enterprises, app developers and media companies use the TV Foundry Platform.

“Smartphone and tablet owners are expecting a new kind of TV experience," explained Splat’s CEO Tom Freeman. “TV is changing before our eyes. Connected consumers are driving the two-screen, companion app TV viewing experience from the bottom up. We’re proud to work with AT&T (News - Alert) on TV Foundry. They understand the motivation of a connected TV viewer using their iPhone in the living room. It makes TV more fun. Simple as that.”

For their favorite scheduled or on-demand movies, shows and songs right from their iPhone, TV Foundry app users can search AT&T U-verse now. Making TV viewing more fun, social and immersive, The TV Foundry app for iPhone is packed with deep content on movies, TV episodes, cast members, trending celebrities, soundtracks and locations.

L4 Systems LLC, one the world's recognized leaders in application development for smart TV, today announced its new corporate name, Splat Interactive, Inc. Splat Interactive's new professional services division offers a suite of tools and services that allow media companies to distribute content to a number of connected devices including flat screen TVs powered by Yahoo! Connected TV, Samsung Internet Apps, and Google TV as well as smart phones including iPhone, Android (News - Alert), Blackberry, and Windows Phone 7.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Rich Steeves