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Cable Technology Feature Article

December 06, 2011

FUNimation Channel Announces Launch of Its Video-on-Demand Package on Armstrong Cable

By Calvin Azuri, TMCnet Contributor

The FUNimation Channel, a national Anime Network, has launched a subscription based Video-On-Demand Package on Armstrong Cable, a cable provider offering customers television, high-speed Internet and telephone services. Currently, FUNimation Channel is the only Anime digital cable network that offers customers an extensive and exclusive library of top anime titles from across all genres.

In a release, Albert Estrada, Vice President of Marketing and Business Development at Olympusat, said that, “We're delighted Armstrong customers can watch their favorite Anime series and movies, including premiere titles such as Chaos; HEAd and Fairy Tail. Armstrong Cable has incredible entertainment in their video-on-demand offering and we're excited to be joining their lineup.”

The FUNimation Channel's revenue generating video-on-demand package has been designed to include the standard definition as well as specific high definition product sampling. Each of the products included serve to expand usage to the next product/level which effectively expands the audience base and expands revenue generation.

Dave Wittmann, Vice President, Cable Marketing at Armstrong, said, “We're excited to add the unique and dynamic content FUNimation provides to our extensive on demand library and making it available to our customers. I'm sure they will enjoy it.”

FUNimation Channel video-on-demand is a part of the FUNimation/Premium and provides users with a subscription level of service package which includes 50 hrs of full anime series, specials, classics and originals as well as specific premium live action titles each month. Up to 15 hours of movies, packaged series and anime series simulcasts airing in Japan are included in the monthly transactional package. The video-on-demand service from FUNimation Channel is revised each month for iconic titles which include Noir, Yu Yu Hakusho, Evangelion, and Kenichi and also for the newly released anime titles such as Fairy Tail, Sekirei 2: Pure Engagement, Chaos; HEAd, Red Garden among others.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Rich Steeves