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Cable Technology Feature Article

December 16, 2011

Motorola Mobility Partners with FourthWall Media

By Raju Shanbhag, TMCnet Contributor

Motorola (News - Alert) Mobility has just inked a partnership with FourthWall Media that will allow the company to utilize FourthWall's EBIF Platform for Motorola set-tops and FourthWall's AirCommand solution.

Opening the door to entirely new media consumption experiences, AirCommand connects the TV footprint to the ever-expanding world of mobile companion devices.  Along with cross-platform widgets, merchandising and commerce, the application possibilities include remote programming of DVRs; the ability to view and play on-demand titles; social media and messaging applications between mobile devices and set-tops; according to a press release.

“We are thrilled to be working with Motorola," said Tim Peters, FourthWall CEO. "FourthWall now offers the EBIF platform for every major set-top type deployed in cable systems across the United States.  Working with Motorola, we are connecting this broad EBIF-enabled footprint to their Android (News - Alert)-powered devices through AirCommand.  We look forward to a productive relationship with Motorola and collaborating on our cross-platform products that expand the Motorola Medios service.”

Powered by EBIF technology embraced by the cable industry, AirCommand provides a scalable gateway for cross-platform applications. To provide cable operators with packaged solutions that connect all of the consumer's digital devices with a single solution, AirCommand leverages the EBIF common language. This fosters the creation of new applications while shielding developers from the intricacies of on-boarding individual television applications.

Recently, Knology (News - Alert) Inc., a provider of interactive communications and entertainment services, announced that it had signed an agreement with FourthWall Media for Knology to deploy FourthWall's EBIF platform, powering caller ID and other applications. This new agreement expands the offering to include additional markets within Knology's Southeast and Midwestern footprint which support the increased deployment of caller ID.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Jamie Epstein