Powered by TMCnet
| More

Cable Technology Feature Article

December 20, 2011

HBO Go Coming to Cablevision

By Monica Gleberman, Contributing Writer

Cablevision customers are finally going to be able to enjoy HBO Go in the next couple of months. The cable company was one of the few major holdouts when the HBO Go application was launched earlier this year for the iOS and Android (News - Alert). Time Warner Cable announced on Friday, that it will soon support HBO Go.

Cablevision, which mainly serves the New York metropolitan area, said that it has finally reached a deal with HBO to allow its customers to stream content from the HBO Go app. This announcement came three days after Time Warner Cable, which serves the rest of the New York area as well as other markets reached their own deal.

HBO Go allows HBO subscribers to access every episode, of every season, of nearly every single program to ever air on HBO (more than 1,400 titles are available). This list includes shows like True Blood, Boardwalk Empire, The Sopranos, Oz, and Sex and the City. The application even includes movies, documentaries and original films.

John Trierweiler (News - Alert), Executive Vice President of Product Management, said the company is just following in the footsteps of it’s other applications. “Given the success and popularity of our own Optimum (News - Alert) App, we know our customers want the flexibility to watch the programming they receive as part of their cable television service in new ways, on a variety of devices, so we are very pleased to have reached an agreement to offer HBO Go and MAX Go to our digital cable customers,” said Trierweiler.

MAX Go, similar to HBO, will include about 400 Cinemax titles online allowing subscribers to access their content at any time. The service runs like Netflix, allowing users to create watch lists of content for later viewing and includes extra interviews, recaps, and behind-the-scene clips. The application is fully customizable allowing you to view all of the titles in a slideshow, list, or grid format.

HBO Go was first launched in February 2010 with Verizon (News - Alert) FiOS. Due to its popularity (more than 5 million downloads in just six months) the service expanded to AT&T (News - Alert) U-Verse, Dish Network, DirecTV, Suddenlink, and even Comcast Xfinity.

Time Warner Cable said that HBO Go would be turned on for its customers next month, after a short beta testing period.

Edited by Chris DiMarco