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Cable Technology Feature Article

December 23, 2011

Bright House Enables High Quality Entertainment 'On the Go'

By Mini Swamy, TMCnet Contributor

Bright House Networks, the sixth largest owner and operator of cable systems in the U.S. promises a 'Brighter New Year' for its video customers by making HBO GO and MAX GO, available to them even while they are on-the-go from any U.S. location at no additional cost.

“With HBO GO and MAX GO, Bright House Networks customers can enjoy more high quality entertainment, anywhere, anytime,” said Kristi Kramersmeier, vice president, New Product Development, Bright House Networks, in a press release.

With unlimited online access to classics, original films, sports, documentaries and blockbuster theatricals, customers can tackle long dreary road trips with a lighter heart. They can create a 'Watchlist' that helps keep track of bookmarked content. The list can be displayed either as a slideshow, or in a grid or list format.

A 'Series Pass capability' that enables customers to personalize HBO GO alerts viewers when new episodes of favorite HBO programs arrive on the service.

HBO makes things spicier for viewers by including other bonus content that gives them a peek into

special behind-the-scenes extras. Not to be outdone, HBO’s sister service, MAX GO, adds more flavor by enabling access to Hollywood Hit movies, cult favoritism and specially created drama series.

To benefit from all this, video customers need to have a My Services account. Users can register at the BrightHouse My Services Account. HBO’s digital offerings are a perfect complement to HBO On Demand and Cinemax On Demand .HBO GO and MAX GO are free with a subscription to HBO and Cinemax respectively.

HBO GO’s mobile app is available for download on Apple's (News - Alert) iPad, iPhone and iPod touch as well as select Android devices. high definition.

In related news, the advertising division of Bright House Networks, announced that it has signed agreements with Verizon FiOS (News - Alert) TV, Comcast Spotlight and Viamedia / Knology that will help make it more convenient for regional and national spot television advertisers to place television advertising in the Tampa / St. Petersburg market.

Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny