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Cable Technology Feature Article

December 23, 2011

Cablevision Announces Discount for Optimum Business Benefits Program Members

By Raju Shanbhag, TMCnet Contributor

Cablevision Systems has announced that Optimum (News - Alert) Business Benefits members can now receive a 20 percent discount on all business gifts.

Optimum Business introduced six unique offers in 2011 to members of the Optimum Business Benefits program with the addition of 1-800-FLOWERS.COM. 1-800-FLOWERS.COM joins Cablevision’s existing alliance partners: ADP, CardWorks, Citrix Online, Digital Insurance, FedEx, Network Solutions (News - Alert), Sprint and US Business Technology.

Participating companies in the program have experienced increased uptake in services as a result of receiving highly qualified leads in addition to providing value for Optimum Business customers.

“Optimum Business Benefits is a unique program that gives small businesses access to trusted partners that save them time and money,” said Stephanie Anderson, vice president of Marketing for Commercial Services at Cablevision. “The program delivers additional value beyond our core communications services, and we are pleased to add 1-800-FLOWERS.COM for holiday gifting. In less than two years, Optimum Business Benefits has helped us deepen our customer relationships. We will continue to add offers that help our customers’ businesses run more smoothly.”

Qualified Optimum Business customers can visit the Optimum Business Benefits website, which includes a detailed landing page that explains the program, vendors and registration process to enroll in the Optimum Business Benefits program. Members will be asked to input their Optimum ID and then will gain immediate access to the offers from the Optimum Business Benefits program.

Optimum Business provides bottom-line benefits like predictable flat rate pricing and highly reliable voice and data services, as it is designed for small and medium or home-based sized businesses that require high-speed Internet and voice communications,

Recently, the company filed a lawsuit against Verizon a to put the kabash on the company’s FiOS (News - Alert) commercials, which allegedly makes false claims regarding Cablevision’s high-speed Internet service.

In the ad, Verizon – which touts its FiOS cable/Internet/phone service – cites data supplied by the Federal Communications Commission that claims Cablevision’s Internet service only runs at 59 percent of its purported Internet speeds during peak hours.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Jennifer Russell