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Cable Technology Feature Article

September 29, 2008

1-800-CABLE-TV Unveils Movers Program

By Jai C.S., TMCnet Contributor

Primary Wave Media, an integrated marketing and media company providing vanity toll-free numbers, revealed that the company’s 1-800-CABLE-TV program can capture "movers" and direct those calls to its 1-800-CABLE-TV licensee network.
With this announcement, cable operators can now own the exclusive right to market, advertise and receive direct calls from 1-800-CABLE-TV within their own geographic market which allows them to track consumers moving from one market to another.
"Using one memorable phone number that consumers can call to order service before they move, gives cable operators a stronger competitive advantage," said Gregg Hamerschlag, president and chief executive officer at Primary Wave Media.
A vanity number is an alpha-numeric telephone number having a word or phrase that is easy to remember and communicates a message to the audience. This kind of number has become a necessity for any kind of business.
With nearly 15 years of experience in the industry, Primary Wave Media has come a long way with committed results through their service. 1-800-CABLE-TV is one such toll-free vanity number which currently receives several calls from consumers inside and out of licensed territories.
Primary Wave Media licenses these toll-free vanity numbers exclusively by geographic region and have calls routed automatically to ring to the licensee's call center closest to the caller.
To meet the ever growing demand in the cable industry, 1-800-CABLE-TV has implemented a new IVR (Interactive Voice Response) system that allows the caller to enter the location where they would like services. The system routes callers to the licensed cable operator in that market.
Through this Movers Program, cable companies can now advertise digital cable in the U.S. Postal Service (USPS (News - Alert)) official National Change of Address program, which reaches 44 million people relocating per year.
"The February 2009 digital switchover and the precarious real estate market, underscore the importance the cable industry places on capturing new movers today," added Hamerschlag.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Fixed Service Strategies for Mobile Network Operators, brought to you by Comverse (News - Alert).

Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.

Edited by Michelle Robart