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Cable Technology Feature Article

October 09, 2008

Enterprises Deploying Video Conferencing to Reduce Travel Cost and Carbon Footprint

By Anamika Singh, TMCnet Contributor

Psytechnics (News - Alert), a provider of voice and video performance management solutions for IT operations, revealed that a survey conducted by it indicated that video conferencing is being seriously considered for the future in over 80 percent of the organizations questioned.
Almost half of these organizations are deploying video conferencing now while remaining 40 percent organizations are considering it for future. Major objective for these organizations for going for video conferencing is to reduce their carbon footprints and to reduce travel expenses.
"Video conferencing is an obvious alternative to the pollution, wasted travel time and cash costs incurred by millions of business travellers -- but the remote working experience often times falls short”, commented Peter Brockmann (News - Alert), President, Brockmann & Company, a customer insight firm.
He further added, “Transmission issues such as blocking, freezing, and jerkiness in the video or poor audio quality can greatly compromise the users' experience. If executives can't effectively communicate with colleagues and customers using video conferencing, the benefits may not seem worth the investment".
Mike Hollier, CTO and Founder of Psytechnics stated, "End user perception of the video and audio quality will make or break the application's utilization in the enterprise. Many organizations are moving to unified communications, including video conferencing, to improve collaboration and organizational productivity, cut costs and be green.”
He further added, “Realizing these benefits depends on reliably delivering business grade communication -- the quality of the experience is critical. Let's face it; if a video conference is to effectively replace a face-to-face meeting we can't tolerate poor voice or video quality. Maintaining the required level of video and audio quality during a video conference will ensure user satisfaction, better productivity, and instill confidence in the continued and expanded use of the application. Equally efficient delivery of the necessary quality requires rapid detection and diagnosis of any end user impacting issues."
To manage video and audio application performance management based on users' actual, real-time experience, Psytechnics provides application specific behavior for all user calls to enable operational and support teams to resolve user issues proactively and with greater levels of success in lesser time compared to a network management based or QoS (quality of service) based diagnostics.

Anamika Singh is a contributing editor for TMCnet. To read more of Anamika's articles, please visit her columnist page.

Edited by Tim Gray