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Cable Technology Feature Article

October 09, 2008

Brightpoint Enters Into Online Activation Master Dealer Agreement With AT&T

By Anil Sharma, TMCnet Contributor

Brightpoint (News - Alert) Activation Services LLC, a subsidiary of Brightpoint, Inc. has entered into an agreement with AT&T as per which Brightpoint would act as an Online Master Dealer for AT&T (News - Alert).
The agreement comes close on the heels of the one the company has signed with Samsung (News - Alert) in Republic of South Africa.
Under the terms of the agreement with AT&T, Brightpoint will enable its approved customers the ability to offer and sell wireless services from AT&T via its end-to-end integrated online activation solution.
Brightpoint will use Synchronoss's ConvergenceNow(r) software platform as part of this solution to provide online activation of AT&T wireless services. The Nokia USA site will be one of the first clients to utilize the program with AT&T.
`Brightpoint has developed a world class online activation service program for our customers,'' said J. Mark Howell, president of Brightpoint Americas, in a statement. ``The ability to provide AT&T wireless services is a very significant addition to our online program.''
Brightpoint, Inc. (News - Alert) is a major player in the distribution of wireless devices and in providing customized logistic services to the wireless industry.
In 2007, Brightpoint handled approximately 83 million wireless devices globally. Brightpoint's innovative services include distribution, channel development, fulfillment, product customization, e-Business solutions, and other outsourced services that integrate seamlessly with its customers.
Brightpoint's platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. The company has approximately 3,000 employees in more than 25 countries.
In 2007, Brightpoint generated revenue of $4.3 billion and net income of $47.4 million. Brightpoint provides distribution and customized services to over 25,000 B2B customers worldwide.
It may be mentioned here that Brightpoint, Inc. recently had announced that its new subsidiary, Brightpoint Africa (Proprietary) Limited, which commenced operations in August, 2007, has entered into an agreement with Samsung Electronics South Africa (Proprietary) Limited to become a distributor of Samsung mobile phones and mobile phone accessories in the Republic of South Africa.
Samsung Electronics Co., Ltd. is a major player in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of $63.4 billion and net income of $8.5 billion.
Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business.
Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.
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Anil Sharma is a contributing editor for TMCnet. To read more of Anil's articles, please visit his columnist page.

Edited by Tim Gray