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Cable Technology Feature Article

October 17, 2008

Bharti Airtel Brings Next-Gen Interactivity to its DTH Service in India

By Nathesh, TMCnet Contributor

Bharti Airtel (News - Alert) has stated that it has brought a unique interactivity feature to its Indian DTH customers with the help of Infosys’ Digital Convergence platform. It is said that as part of its platform, Infosys (News - Alert) will provide a suite of products including devices, application servers and interactive applications that will focus on providing an enhanced digital lifestyle to Airtel digital TV customers.
Bharti Airtel (News - Alert) Limited, a group company of Bharti Enterprises, is an integrated telecom services provider in India. Infosys designs and delivers IT-enabled business solutions and products that help Global 2000 companies gain a competitive edge.
According to the company, apart from interactivity and personalization, Indian customers are now provided with features to get local news and items such as weather and traffic details through their interactive programs. They are also provided with customizable widgets.
Atul Bindal, president of Telemedia Services, Bharti Airtel, said, "Airtel is delighted to partner with Infosys to offer cutting-edge interactive applications on Airtel digital TV - its DTH TV service. This is in line with Airtel’s commitment to innovate and deliver the best technology available to its customers. Through this partnership with Infosys, Airtel aims to revolutionize the TV-viewing experience and usher in the future of television into the country."
Company officials explained that with the help of apps like iCity, customers can enjoy hassle-free Internet-like experience on their televisions with iNet, and get live and personalized stock quotes, breaking news, horoscopes, cricket scores and shopping deals in the city without interrupting their TV-viewing experience. Airtel digital TV customers will also have select websites packaged suitably for TV-viewing, in an application called tPortal. In addition, a host of other innovative applications are slated for release over a period of time.
Infosys has asserted that this participation with Airtel has helped them realize their focus on providing distinct product experience for their customers with their convergence platform. They have revealed to the Indian TV viewers about the possibilities of bringing internet like experience even with their regular TVs.
According to Infosys, this transformation is like “turning the idiot box (TV) into a smart box.”
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Fixed Service Strategies for Mobile Network Operators, brought to you by Comverse (News - Alert).

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Michelle Robart