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Cable Technology Feature Article

October 20, 2008

VTR Deploys Integra5's i5 CSP to Power i5 TV and PC Caller ID Applications

By Anshu Shrivastava, TMCnet Contributor

Integra5 has announced that Chile based cable operator VTR Global Com S.A. has deployed its i5 Converged Services Platform (i5 CSP (News - Alert)) to power the market-wide rollout of the i5 TV and PC Caller ID applications.
Integra5 (News - Alert) is a provider of “blending the bundle” into new communications experiences that span multiple consumer devices. i5 CSP combines real-time voice, video, broadband and mobile data into converged applications for delivery across TVs, PCs, mobile and landline phones.
VTR has deployed the i5 CSP for its video head end, which includes Macrovision and Motorola infrastructures. The open, network-based platform works within cable, IPTV (News - Alert) and hybrid networks and supports EBIF, tru2way and IMS environments.
Owned by Liberty Global (News - Alert), VTR is a multi-channel television and residential broadband Internet provider. In addition, the company also provides residential phone services
VTR has introduced the services to approximately 50,000 subscribers in various service areas throughout Chile in its first phase of deployment. Theses services feature personalization capabilities, allowing users to customize and control their communications experience across TVs and PCs.
Before the ringing of the phone, Integra5's TV and PC Caller ID applications display incoming phone calls on subscribers' TV and PC screens. Enabled by the i5 CSP, the personalization feature allows subscribers to log into the Web-based VTR-branded i5 Customer Control Portal to add photos and set nicknames, fonts and colors for TV and PC Caller ID notifications.
Combining i5's personalized TV and PC Caller ID, the company is offering a new three-screen Caller ID service dubbed “MIRA QUIEN LLAMA” (translated as “Look Who's Calling”). The company plans to offer this service to subscribers of its digital voice, video and phone services after a 60-day promotional period.
Jose Navarro, vice president of Products at VTR, said that the i5 platform allows his company to blend the basic service offerings—breaking through traditional service silos to deliver a whole new genre of cross-device communications services that provide a more integrated, synergistic experience for the company’s subscribers.
“The overwhelming success of converged services in retaining high-value customers and increasing ARPU is driving large-scale, advanced deployments by tier 1 operators like VTR,” said Meredith Flynn-Ripley (News - Alert), president and CEO at Integra5.
Adding that the i5 CSP enables operators to remain at the forefront of innovation through the continuous and efficient delivery of new, blended communications applications spread across multiple devices.

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu's articles, please visit her columnist page.

Edited by Jessica Kostek