Cable Technology Feature Article
December 01, 2008
SuiteLinq to Provide In-Room Digital Entertainment Solution in Hyatt Regency Woodfield
By Anil Sharma, TMCnet Contributor
The Hyatt Regency Woodfield has selected SuiteLinq, a provider of broadband and on-demand solutions for hospitality and extended-stay environments, to deliver an in-room digital entertainment solution.
As per the new agreement, SuiteLinq will deploy its SuiteCast and SuiteVOD services in all of the property's 470 rooms.
SuiteLinq is a customized portal running on an in-room computer with high-speed Internet. It offers a variety of interactive guest services, free content, and pay-per-access features and entertainment. SuiteCast offers Free-to-guest broadcast and cable TV channels.
The combined solution provides free TV channels and a variety of Video On-Demand content, delivered in standard and high-definition, on 37" and 42" Sharp (News - Alert) LCD HD televisions.
The decision to deploy SuiteLinq's solution is part of the hotel’s efforts to be customer centric, officials at Hyatt Regency Woodfield said.
"It is clear that guests are now ahead of the hospitality industry in terms of their digital entertainment expectations. At home, most of them have hundreds of TV channels, including high-definition ones, as well as access to Video On-Demand services," said Jim Gould, general manager of The Hyatt Regency Woodfield.
Gould explained that the property and The Hyatt brand are all about creating memorable, personalized experiences that generate true customer satisfaction and guest loyalty.
“We realized that solutions like SuiteCast and SuiteVOD are quite simply mandatory. Guests are demanding them and we are listening," he added.
Joseph Mustilli, SuiteLinq's CEO, sees a growing need for integrated guest room digital solutions like those offered by SuiteLinq.
"As consumers become more discerning about their travel behavior and purchases, it is critical that properties differentiate themselves from their competitors,” explained Mustilli.
He added that SuiteLinq provides a very powerful suite of services designed to make an impact on guests by creating an in-room environment that is just like home - only better.
The net effect is that guests check-out with a positive memory of their stay and a stronger intent to return, he added.
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Anil Sharma is a contributing editor for TMCnet. To read more of Anil's articles, please visit his columnist page.
Edited by Michelle Robart