Cable Technology Feature Article
December 01, 2008
Verimatrix Strengthens Asian Regional Presence By Opening Office in Singapore
By Anil Sharma, TMCnet Contributor
Verimatrix has expanded its presence in Asia-Pacific by opening its new regional headquarters in Singapore.
The company claims to set the standard for software-based content security and revenue enhancement technologies in pay-TV networks, with a customer base of service providers.
The new office forms the hub of Verimatrix's (News - Alert) regional footprint, which is complemented with a series of additions to its Asia-Pacific sales and support team based throughout the region.
Company officials believe that the new centrally located office on Upper Thomson (News - Alert) Road in Singapore enables Verimatrix to expand its broad customer base in the region.
Officials said that the new regional headquarters also enables close cooperation with the newly-formed Center for Content Protection of which Verimatrix is a key sponsor and member of the Advisory Committee.
Verimatrix foresees a significant opportunity in the Asia-Pacific region. According to a recent report issued by the Cable and Satellite Broadcasting Association of Asia (CASBAA), number of pay-TV subscribers in Asia-Pacific is expected to grow 17 percent to 300 million this year.
Laurence Peak, vice president of sales for Asia-Pacific, will oversee regional operations from the new office.
"Asia-Pacific offers tremendous opportunity in pay-TV especially as each country establishes content security standards and expectations. Our software-based solutions and partner ecosystem allow for ultimate operator flexibility in terms of platform component choice and security renewability," said Peak. “Singapore enables us to be central to government regulatory bodies, standards organizations and of course our customers."
Besides commissioning the new office, the company has also added new staff based in Singapore, Beijing and Mumbai with an aim to solidify and strengthen its position in key markets.
TMCnet recently reported that Verimatrix has said that more than 40 Avail Media affiliates have signed up for their live broadcast MPEG-4 IPTV (News - Alert) content to provide fully-encrypted and market-ready IPTV services for network operators.
Avail Media provides managed content aggregation services through a fully-integrated, head-end infrastructure for the profitable deployment of IP video.
According to the Verimatrix’s predictions, these 40 new members will bring around half a million homes under their umbrella. Their members will now benefit from the company’s Video Content Authority System, VCAS, which will provide live broadcasts of MPEG-4 IPTV content. The new signups represent 76 percent of Avail Media’s total customer base.
Avail Media claims to be the only company offering its affiliates a combined MPEG-4 linear IPTV, HD Overlay (MPEG-2/4) programming, and Video On Demand (VOD) solution. Officials at Avail Media say that even when IPTV market was in the developing stage, Avail Media had made a deal with Verimatrix to use their VCAS for network security.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Fixed Service Strategies for Mobile Network Operators, brought to you by Comverse (News - Alert).
Anil Sharma is a contributing editor for TMCnet. To read more of Anil's articles, please visit his columnist page.
Edited by Michelle Robart