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Cable Technology Feature Article

December 17, 2008

Praebius Ready to Deploy More Universities, Campuses and Dorm Rooms

By Raju Shanbhag, TMCnet Contributor

Praebius Communications has rolled out its media sales for its current installed University model. This roll out has been in conjunction with the opening of Praebius’ Chicago ad sales office.
With its patent pending technology, Praebius helps the cable industry in delivering ads to the exact place they want and at the exact time they want. In a sea of channels vying for viewer attention, it’s easy to miss your target audience and spend the advertising budget poorly.
With the improvement to its technology, Praebius claims it can now reach unreachable areas such as hotels, hospitals, universities, senior living communities and more. This opens up whole new avenues for the advertisers to take their products and services to the intended audience.
Praebius claims that the company is now ready to install the Ad Systems proprietary system into another 60 Universities with new contracts. All the contracts will appoint AD Systems, Inc. as the exclusive cable advertising sales company for each of the University's Cable TV Systems.
Bob Hall, Chairman of Praebius Communications, Inc., said, "Ad Systems has had very strong fourth quarter results for media sales in this targeted market. Our technology allows us to pinpoint our media clients' messages directly to the desired channel in the Universities. We have another 60 campuses scheduled for deployment and we are actively working with other major universities to continue expanding our ability.”
As the 18-25 age group are among the people who are more likely to try a new product, there is a great competition to secure their attention. Companies such as Ad Systems have already begun running custom Per Inquiry spots for this ad group.
Recently, the company announced that its Ad Systems Unit is adding another ad insertion unit and doubling its advertising avails in its Columbus-Jefferson City DMA. The company stated that the cable system will be adding the Turner Networks to its advertising line-up.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju's articles, please visit his columnist page.

Edited by Jessica Kostek