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Cable Technology Feature Article

December 19, 2008

Motorola Subsidiary Strengthens DTV Market Position

By Anuradha Shukla, TMCnet Contributor

Motorola’s subsidiary in China, Hangzhou Motorola (News - Alert) Technologies Ltd. (HMT) has announced a strategic cooperative deal for its integrated Digital TV (DTV) platform with a major broadcasting operator in China.
HMT will work with the Shaanxi BC & TV Intermediary Co., Ltd., (SXBN) to set up a joint laboratory that will design integrated DTV hardware platforms and software solutions. This will facilitate DTV migration in the Shaanxi province as these solutions will provide digital video and information services as well as unified user interfaces for all DTV subscribers in the region.
Positioning SXBN as China’s only broadcast operator to own a wholly integrated DTV platform, this lab will conduct further research on the future demands for DTV and value-added services platform.
Drina Yue, vice president of Asia Pacific region management, Home & Networks Mobility, Motorola Asia Pacific Ltd noted that in recent years, China’s DTV industry has grown faster than many markets around the world and this announcement demonstrates Motorola’s strong position in the DTV market.
In an effort to accelerate the delivery of personalized rich media experience to the subscribers, Motorola has decided to continue providing and sharing their best technology and practice with the Chinese operators. Yue informed that till date, Motorola has shipped over 50 million set tops worldwide.
Lv Xiaoming, chairman of SXBN expects this project with Motorola will facilitate the development of DTV operations in Shaanxi, and is happy to be working with HMT, a well-known set top supplier in China.
“We look forward to closer and deeper cooperation with Motorola through which we can benefit from its DTV expertise and rich experiences by servicing other local broadcasting operators,” he added.
By combining company experience and resources, both HMT and SXBN will be able to build new DTV service platforms and new business models, according to Zhu Jiangming, general manager of Hangzhou Motorola Technologies Ltd. The company believes this strategic cooperation agreement will pave the way for their long-term cooperation in multiple areas such as technology, business and value-added services.
“We are ready to provide more solutions and services as SXBN grows,” said Jiangming.

Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page.

Edited by Stefania Viscusi