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Cable Technology Feature Article

January 30, 2009

Zodiac, Alticast Help MSOs Deliver Advanced Subscriber Services and Applications

By Nathesh, TMCnet Contributor

Zodiac Interactive PowerUp and Alticast (News - Alert) Firmware are to be bundled for tru2way technology into a single pack and to be offered to MSOs in order to help them deliver advanced subscriber services and applications, the companies have jointly stated.
Alticast firmware powers functionality, speed and performance for more than eight million devices ranging from DVB-MHP STBs abroad, to cable set-top boxes (OCAP/tru2way) in Korea and North America, to Blu-ray Disc players. Zodiac Interactive, the Interactive Television 2.0 Company, is a developer of software for interactive television.
The services and apps include next-generation interactive user interfaces, guides, messaging, and EBIF (Enhanced TV Binary Interchange Format) and advanced VOD and MSOs will also be helped in delivering advanced services such as TV widgets (also known as Zidgets) including local restaurant searching, click-to-call, multi-player games, photo-sharing, weather, traffic, sports scores and local news to their respective subscribers.
"Alticast has a proven, worldwide best-of-class embedded solution for tru2way technology. Together we are bringing a complete and advanced interactive television solution to the market, backed by our PowerUp framework for the tru2way platform, which lets operators build once and easily deploy tru2way applications and services across multiple platforms," said Michael Rivkin, Zodiac's CEO.
The company claims that Tru2way technology is supported by various cable companies, TV set makers and vendors. The integration of PowerUp will help Tru2way to offer TV interaction as of now and interactive advertisements in the near future. The PowerUp Framework also contains support for VOD, EBIF, EPG and advanced user interface design.
The OCAP/tru2way platform/MHP solution provider, Alticast has completed first ever OCAP/tru2way platform-based commercial deployment with CJ CableNet, a Korean MSO. Alticast is acting as prime integrator and solutions provider for similar large-scale OCAP/tru2way platform projects with other cable operators.
Alticast officials state that their solutions enable CEs to more readily leverage new SoC designs that ultimately drive consumer adoption by reducing time-to-market and cost. MSOs don’t need to invest more expenditure for interactive features or to improve their service quality with Alticast solutions. They can further differentiate themselves to drive subscriber retention and revenue through innovative services and products enabled by Zodiac's PowerUp Framework.
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Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Jessica Kostek