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Cable Technology Feature Article

February 11, 2009

Vantrix to Deliver Multimedia Content for North American Operator

By Jai C.S., TMCnet Contributor

Vantrix, a provider of content adaptation and optimization solutions for converged wireless, broadband and cable networks, reportedly has signed a five-year contract with a major North American converged operator for delivering multimedia content to its subscribers.
Under the agreement, Vantrix technology will be supporting high-quality user experiences across a number of services offered by the operator, including mobile video and Web TV, user-generated content, video-on-demand, electronic programming guide and a mobile client.
“Converged operators, particularly those engaged not only in broadcasting but also in interactive multimedia development, Internet access services, telephony and wireless services, are in a great position to capitalize on the promise of three-screen convergence,” said Allan Benchetrit, president and chief executive officer at Vantrix.
Benchetrit also said that it’s important to optimize the viewing experience and offer new services in order to be truly a revenue generator.
Montreal-based Vantrix has been offering a comprehensive suite of solutions that delivers any multimedia content to any device, which ultimately drives consumer adoption of premium services like MMS, Mobile and Web TV, User Generated Content and Video On Demand.
With the Internet industry growing steadily, Vantrix has been launching various products and solutions that enable cable, broadband and wireless operators with the ability to launch and maintain an ecosystem of advanced multimedia services. These mobile multimedia solutions allow customers to choose and implement the right business model for their multimedia services.
Vantrix solutions include: Vantrix Message Optimizer – a MMS external content adaptation engine; Vantrix Storefront Optimizer – a content optimization engine for download of ringtones, wallpapers, and more; Vantrix Media Controller – an innovative messaging, download and streaming traffic optimizer; Vantrix Media Broadcaster – a solution for high performance streaming.
With its Mediadvance platform, dynamic bit rate adaptation and overall software maturity and performance standards, the unnamed operator has planned to deploy several Vantrix products and solutions which will allow the company to offer a comprehensive web and mobile TV solution.

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Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.

Edited by Michael Dinan