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Cable Technology Feature Article

March 10, 2009

Time Warner Cable Intros Primetime On Demand Channel

By Jyothi Shanbhag, TMCnet Contributor

Time Warner Cable, a cable operator with systems located mainly in the United States, has launched a new channel, Primetime On Demand, which will broadcast shows from various cable networks’ primetime lineups, including NBC, CBS, USA and FX.
“Primetime On Demand is a free on demand channel that our customers are going to love,” said Lisa Stockmon, vice president of corporate marketing. “We are now able to provide more of the quality programming our customers have come to expect. And the best part is that it is now very convenient for them to see their favorite primetime shows at any time, all from the comfort of their couch.”
The new portal will host a variety of hit shows such as NBC’s The Biggest Loser, Heroes and Knight Rider; CBS’s CSI Miami, Survivor and Big Brother; and USA’s Monk, Burn Notice and Psych.
The company has announced about its plans to increase the amount of programming to include additional networks and broadcasts. Users can log on to www.twondemand.com and scroll down to ‘Primetime’ to get their local channel listings for Primetime On Demand.
Stockmon said: “We put the customers’ viewing schedule in their hands. We make it simple and easy for them to watch what they want, when they want.”
Many of the shows featured on Primetime On Demand will also be available in high definition on HD Showcase On Demand channel 544.
With more than 15 million customers subscribing for one or more of its video, high-speed data and voice services, Time Warner (News - Alert) Cable represents more than 34 million revenue generating units.
The company was honored at the 2008 Technology & Engineering Emmy Awards for development of interactive Video-on-Demand infrastructure and signaling, leading to large scale VOD implementations.

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Jyothi Shanbhag is a contributing editor for TMCnet. To read more of Jyothi's articles, please visit her columnist page.

Edited by Michael Dinan