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Cable Technology Feature Article

March 23, 2009

Review: i.TV App for Those Who Truckle to Entertainment

By Jessica Kostek, TMCnet Channel Editor

Keeping up with the latest news and happenings in the entertainment industry, with a countless number of shows and then also movies coming and going each week, who has the time!
For some in the TMC office, the television show The Office, is never missed. The phrase, “That’s what she said,” runs rampant between conversations about VoIP and Call Centers. Having never seen the show—let the stoning begin—I had to ask for a little back story. When I did, not only did I get blank stares but a simple reply of, “Watch The Office.”
Needless to say, I still haven’t seen it and I’m going to go on the assumption that since I haven’t and based on my history, I never will. Unless one day someone decides to tie me to a chair and tape my eyelids open. (A bit 24ish?)


At any rate, while searching for the answers to sure my entertainment handicap introducing the i.TV application. i.TV is a TV and movie guide for the iPhone (News - Alert) and iPod touch which helps its users by providing up-to-date information on television shows and movies. With entertainment news, daily recaps of TV shows, plus an entertainment “Hot” section.
Users can also benefit from feedback and information provided by other i.TV users in i.TV’s community-focused features. These features enable customers to write reviews and give star ratings to visual media. Moreover, i.TV allows users to directly access entertainment such as television previews and movie trailers.
Did I mention it’s free? The modern day TV Guide on your iPhone or iPod Touch, users can press the TV icon on the bottom of the screen to get the latest listing in your area. Press the record button and set your TiVo (News - Alert) DVR!


In the movies section, see what’s hot in the theaters, watch previews and rate what you already saw. And for those who want only their shows to appear in their listings can create listings based on their favorite shows, channels, actors, movies and theaters.
Overall, this app is very user friendly and informative. And, although I’ve yet to see The Office well, more accurately I don’t really watch TV, I stay informed and at least know what people are talking about just by pulling out the iPod touch and hitting recap.

Jessica Kostek is a channel editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Jessica’s articles, please visit her columnist page.

Edited by Jessica Kostek