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Cable Technology Feature Article

March 27, 2009

South East Asia Mobile Operators Get Microsoft Windows Live Messenger Service

By Jyothi Shanbhag, TMCnet Contributor

Sybase 365, a subsidiary of Sybase, Inc, is now offering Microsoft (News - Alert) Windows Live Messenger services to its mobile operator customers in South East Asia.
The new offering by Sybase (News - Alert) will enable mobile operators in South East Asia to offer Windows Live Instant Messenger on Mobile to millions of subscribers.
Howard Stevens, senior vice president International Operations, Sybase 365 (News - Alert), said the new agreement is a natural extension of their ongoing partnership with Microsoft.
The agreement builds on the five year collaboration between the two companies on services including Windows Live Hotmail mobile.
 “Our goal is to continue to provide a win-win situation for our customers—be they mobile operators or the independent software vendors—by providing value and revenue for all parties. We are excited to be a part of bringing one of the Internet’s most popular services to millions of mobile devices around the world,” said Stevens.
Officials at Sybase 365 said the company has pioneered mobile messaging interoperability, and remains a leader for SMS and MMS with 700 mobile operators and the processing of more than 100 billion messages per year. And consumer demand to build for mobile messaging services beyond text has given an opportunity to the company to focus on increase multi-media messaging (MMS) and mobile IM services.
Sybase 365 is offering same kind of service to Singapore’s StarHub and Malaysia’s DiGi Telecommunications Sdn Bhd. DiGi recently launched the country’s first integrated IM mobile client allowing subscribers to access Windows Live Messenger and other IM services on their mobile phones.
Recently, Cable&Wireless has given Sybase, an exclusive worldwide rights to market and sell GRX Services and the strategic ability to adapt and grow services as the mobile ecosystem migrates to an increasingly multimedia/IP-based infrastructure.
In addition, Sybase 365 is an active participant in the development of GRX communities and the evolution of GRX toward IPX, and is involved in a variety of GSMA (News - Alert) committees and events.

Jyothi Shanbhag is a contributing editor for TMCnet. To read more of Jyothi's articles, please visit her columnist page.

Edited by Tim Gray