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Cable Technology Feature Article

April 01, 2009

NDS Manages the Deployment of Cox Communications' Tru2way System

By Anuradha Shukla, TMCnet Contributor

NDS, a provider of technology solutions for digital pay-TV, has been chosen by multi-service broadband communications and entertainment company, Cox Communications.
As per the agreement, NDS (News - Alert) will act as the prime integrator for Cox’s upcoming tru2way platform. NDS reportedly will manage and implement the tru2way system that will be deployed by Cox (News - Alert). NDS will be responsible for providing these services for the complete end-to-end solution, from the headend through to the set-top box (STB) components.
NDS will begin to roll out the tru2way STBs to Cox customers in July and will later provide the tru2way user interface and interactive applications.
Vice President of Video Engineering for Cox Communications, James Kelso appreciates NDS for completing a tremendous job on their new interactive program guide. The quality of NDS work and the consistent timeliness of their deliverables enable Cox to entrust NDS with the deployment of their entire tru2way platform.
“The knowledge and experience NDS has demonstrated give us great confidence for the rollout of new services which we’re planning this summer.”
Both Cox and NDS are developing a tru2way compliant user interface (UI) that encompasses a wide range of interactive options for the consumer. According to companies’ sources, the Electronic Program Guide (EPG) and interactive applications suite, implemented by NDS, are integrated into Cox’s centralized, user-friendly UI along with Video On Demand (VOD) and a digital video recorder (DVR).
Steve Tranter, vice president of Broadband and Interactive for NDS observed that they have the knowledge and experience of integrating and implementing tru2way systems and this fits perfectly with the innovation, content and design leadership from Cox.
NDS Group creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. The company has also announced a tie-up with HCL Infosystems, an Indian ICT system integration company, to enable local cable TV operators to launch digital services and increase their market share.
Both partners will offer pre-integrated solutions that are quick to implement and integrate, ensuring fast time-to-market while minimising operational costs.

Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page.

Edited by Stefania Viscusi