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Cable Technology Feature Article

April 02, 2009

Amdocs Showcases Tru2way for Cable

By David Sims, TMCnet Contributing Editor

Amdocs, a vendor of customer experience systems, is focusing its marketing efforts to support the broadband cable industry, showcasing a prototype of its tru2way (interactive digital cable services delivered over the cable video network) technology at the  CableNET Technology Showcase. The vendor is also highlighting its operational support systems for cable broadband.

Building on what company officials call its place in "business support systems for the cable broadband industry," Amdocs (News - Alert) has what they say is a "complete OSS portfolio for the cable service providers. It includes support for capacity planning and management, inventory and discovery, and the order-to-fulfillment process from service management to activation and assurance."
The OSS offering for cable uses technology from its April 2008 acquisition of JacobsRimell (News - Alert). The company continues to invest in and extend JacobsRimell assets, Amdocs officials say, offering as proof "the achievement of level-one integration of standard interfaces and deployment capabilities."
A recent demonstration showed off Amdocs' technology to enable cable customers to self-activate services on a tru2way set-top box and cable-ready TVs. Tru2way applications use CableLabs' OpenCable Application Platform specification.
In February TMC reported that 2008 saw the expansion of its managed services offerings "with service providers around the world."

Highlights from the 2008 calendar year include "a significant expansion of a seven-year agreement with AT&T for its legacy ordering and wholesale platforms," to include legacy customer care and billing applications and "new multi-year agreements to support Sprint's (News - Alert) Xohm initiative and MetroPCS, supporting both Amdocs and non-Amdocs applications."

The vendor has expanded its managed services offering to include more services, including application management and business process operations, infrastructure management, data center operations, and full hosting. It also offers managed services offerings for both business- and operational-support systems. There's also a new "Managed Transformation" offering, enabling service providers to modernize or consolidate systems while presenting operational and capital savings.

Amdocs is already a BSS providers to pay-TV providers, working in the operations of such vendors as Cable One, Cablevision, Comcast (News - Alert) and DirecTV in the U.S., Rogers in Canada, UPC in Europe, J:COM in Asia Pacific, and others. The company's cable broadband and satellite presence, extending into OSS, can be seen in expansion inside existing customers, such as its announcement in January 2009 that Rogers picked Amdocs CES (News - Alert) 7.5 billing, ordering and service management applications and services. Also, in September 2008, Comcast selected Amdocs CES 7.5 for customer care, billing and OSS.

Amdocs saw revenue of $3.16 billion in fiscal 2008.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jessica Kostek