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Cable Technology Feature Article

April 03, 2009

itaas Aids Cox to Support Development for EBIF and tru2way Apps

By Anuradha Shukla, TMCnet Contributor

itaas reportedly will support applications developed for Cox (News - Alert) Communications’ tru2way and enhanced television (ETV) implementation. The company will provide the support via the itaas istart Developer Program, which provides support services for application developers that want to create, launch, and test interactive applications for Cox cable systems across the U.S.

itaas will also provide support for Enhanced Binary Interface Format (EBIF) applications using the Aptiv guide on both Motorola and Cisco (News - Alert) set-top boxes. Looking forward, Itaas will support applications on the tru2way platform using the Cox interactive program guide (IPG).

itaas specializes in the development and delivery of interactive television. Under the new agreement with Cox, itaas will provide expertise and resources to developers to create new and compelling EBIF and tru2way applications. The istart Cox video services platform support program allow the developers to easily access the development tools, documentation, software upgrades, and support for the Cox platform. itaas also helps companies in design, development, and testing of new applications.

Craig Smithpeters, executive director for interactive services engineering of Cox Communications is thankful to itaas for providing them with support for developers, which will help them deliver new services quickly.

He finds itaas’ experience in application development, and support expertise across multiple platforms, makes them the perfect partner to help expedite the EBIF and tru2way initiatives for Cox.

“Supporting the Cox video services platform and tools under the istart umbrella is a natural extension of our program,” said Jaspal Bhasin, chief operating officer of itaas. “Developers looking for a central source of iTV application expertise across multiple hardware and software platforms will find the itaas programs and services to be a great fit.”

Itaas also announced that it is working with Comcast (News - Alert) to help cable operators quickly and reliably deploy a standard interactive television platform built on CableLabs’ Enhanced Binary Interface Format (EBIF) specification.

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Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page.

Edited by Patrick Barnard