Cable Technology Feature Article
April 06, 2009
Openet's Transactional Intelligence Chosen By Large North American Cable Operators
By Jai C.S., TMCnet Contributor
Openet, a provider of event processing and transaction management solutions for cable, wireless and wireline operators, has announced it signed a collaborative agreement with five reputed North American cable operators.
The company's Transactional Intelligence solutions extract increased value from diverse service provider networks, enabling rapid introduction of new services and reliable, cost-effective management of existing services.
According to Openet (News - Alert), there is a considerable adoption and growth for its Transactional Intelligence solutions by customers consisting of the reputed and innovative service providers.
Openet's FusionWorks Convergent Mediation product is said to offer high visibility into cable provider networks and enable the operators to gain visibility into subscriber use of video, voice and data services, enabling better network control and monetization.
"More than ever, innovation is paramount to the cable industry," said Michael Manzo, chief marketing officer at Openet.
"There is an ongoing evolution toward a more dynamic infrastructure, offering increasingly personalized services and content and developing sophisticated business models. Recognizing the value of subscriber and network data to gain complete user and service visibility is the logical - but pioneering - first step," said Manzo.
To meet the ever increasing and competitive pressures and customer expectations, operators are looking to launch services that are interactive, intelligent, personalized and dynamic. Openet’s solutions make the perfect solution to gain network visibility by these operators.
"Given today's market needs, it was critical that Openet provide a suite of intelligent solutions that provide actionable visibility into cable networks - especially as providers are looking to move from siloed services to a single, converged platform," said Marc Price (News - Alert), vice president of technology and chief technology officer of the Americas at Openet.
"Only Openet's Transactional Intelligence solutions are able to deliver on the convergence, scalability and data collection and correlation requirements unique to this industry. Our work with these leading cable providers will enable them to maintain a competitive edge and continue to increase customer personalization, raising ARPU along with customer satisfaction," said Price.
Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.
Edited by Stefania Viscusi