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Cable Technology Feature Article

April 06, 2009

NDS To Be The Prime Integrator Of Cox Communications' End-to-End tru2way System

By Calvin Azuri, TMCnet Contributor

Cox Communications has selected NDS Professional Services team to be the prime integrator to manage and implement its end-to-end tru2way system deployment. The next-generation user interface (UI), Electronic Program Guide (EPG) and a number of interactive applications for the end-to-end tru2way will also be implemented by NDS (News - Alert).
According to Steve Tranter, vice president of broadband and interactive for NDS, the work Cox (News - Alert) and NDS have completed together over the past year exemplify the progressive nature of each company. NDS provides a full range of open end-to-end solutions for pay-TV operators. It is these technologies that allow pay-TV operators to generate revenues by delivering digital content to TVs, set-top boxes, PCs and other mobile devices.
The management and implementation of the tru2way system will be the responsibility of the NDS. These services will be provided by NDS for the complete end-to-end solution. At first, NDS will start with the roll out of the tru2way set top boxes in July. The next stages will see NDS providing tru2way user interface and interactive applications.
A tru2way compliant user interface (UI) with a variety of interactive options for the consumer was developed recently by Cox and NDS. The Electronic Program Guide (EPG) and interactive applications suite are integrated into the centralized UI of Cox along with Video On Demand (VOD) and a digital video recorder (DVR).
According to an earlier agreement between Cox and NDS, NDS will be implementing a suite of interactive TV applications for its tru2way set-top boxes. This application suite has been designed to complement a new tru2way interface which NDS developed for Cox. For the past one year, NDS has been working with Cox on a number of technology deployments.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Tim Gray