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Cable Technology Feature Article

April 07, 2009

Sprint Announces Enhanced Service Portfolio for Cable Operators

By Anshu Shrivastava, TMCnet Contributor

Sprint has announced the availability of an integrated, enhanced services portfolio to cable companies in a bid to provide them with more opportunities to differentiate themselves from competitors and offer greater value to their customers.

In this latest offering, company is offering enhanced services, including Caller ID to the TV, Caller ID to the PC, and new voicemail features that include a home voicemail alert sent to a customer’s mobile phone and voicemail to email.

Company officials say the new, enhanced services begin to blend the customer’s TV, broadband, home phone and mobile phone experiences in ways that are “both practical and fun.”

Caller ID to the TV delivers notifications of an incoming caller’s name and telephone number to the customer’s TV screen before the phone rings, while Caller ID to the PC delivers notifications of an incoming caller’s name and telephone number to the customer’s PC screen before the phone rings.

Both Caller ID to the TV and Caller ID to the PC allow customers to turn the feature on and off and manage which TVs and PCs in the home receive the service. Moreover, customers can also customize the alerts by adding pictures, nicknames, fonts and colors, and view a TV and PC call log.

On the other hand enhanced voicemail services offers advanced voicemail features, such as find me follow me, Web management, fax capability, voicemail to email, call screening, and auto attendant functionality.

Officials said that SMS notification/home voicemail alert allows the customer to receive an SMS text message to their cell phone when someone leaves a voice message on their home phone.

Sprint (News - Alert) said that it’s offering these enhanced features to customers such as Massillon Cable TV and Blue Ridge Cable with the help of its partners, Integra5 (News - Alert), a provider of multi-device Caller ID to TVs, PCs and mobile phones, and Strata Group and Streamwide for voicemail.

“Linking SMS capabilities to our VoIP voicemail is just the first step in our ongoing integration of VoIP and wireless services,” said Jim Patterson, president for wholesale at Sprint.

“We are delivering solutions that will enable customers to better manage their in-home communications,” added Mike Smith, director of marketing for Sprint Wholesale Services. He said the new services also demonstrate Sprint’s commitment to deliver converged solutions that leverage and complement the core services and assets of its wholesale customers.

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.

Edited by Patrick Barnard