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Cable Technology Feature Article

June 29, 2009

Air2Web Teams with Commonwealth Marketing to Provide Mobile Messaging

By Shamila Janakiraman, TMCnet Contributor

Air2Web’s DirectTEXT Premium SMS solution will be providing Commonwealth Marketing Group, Inc. with the platform and support for implementing premium mobile messaging as a customer care offering for consumers, according to the companies.
Commonwealth’s customers are expected to benefit from Air2Web’s (News - Alert) DirectTEXT solution as they will have the ability to opt-in online to receive product alerts and promotional offers made on the Web site when they are announced. Commonwealth Marketing Group can now provide 3 million consumers instant information on several financial products.
Being a marketing and fulfillment company which creates profitable, long-term partnerships with companies Commonwealth Marketing strives to deliver innovative products and services. The company specializes in customer service, phone orders, sale verification and credit card processing for providing suitable solutions, said the company.
 “Air2Web has enabled us with the capability to offer our clients real-time product alerts and promotions,” said Jay Giesen, president of Commonwealth Marketing Group. “We are deploying innovative ways to communicate with our customers and mobile is a differentiated channel for customer service.”
Curtis Rapp, vice president of Sales and Marketing at Air2Web said: “We are very excited to work with Commonwealth on this initiative. Our DirectTEXT Premium SMS solution will be an effective way for Commonwealth to notify their client base of innovative products and services.”
Commonwealth integrated its customer care platform with Air2Web’s DirectTEXT platform via easy-to-use API documents. Air2Web’s technical documentation transformed a potentially complex integration into a simple, turn-key build, remarked Jay Giesen, President of Commonwealth Marketing Group, Inc. He commended Air2Web’s client services team which was instrumental in achieving this. It served as a great resource for technical questions, industry trends and best practices.
Air2Web has created and delivered several mobile messaging campaigns aimed at global subscribers. This service has enabled large corporations to improve customer service, reduce costs and also increase revenue.
The company’s products include AirCARE for Customer Care, CampaignPRO for Mobile Marketing and DirectTEXT for High Volume Messaging. The company’s Client Services and Technical Support teams also provide personal service, said the company.

Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Tim Gray