Cable Technology Feature Article
August 28, 2009
Time Warner Cable Launches Trials, Promises Greater Online Access
By Jyothi Shanbhag, TMCnet Contributor
Time Warner Cable, one of the largest cable operator in the U.S., with technologically advanced, well-clustered systems located in New York State the Carolinas, Ohio, southern California and Texas, has announced that it is working with numerous networks and network groups to provide its customers greater online access to high-quality programming.
Company has launched an online television initiative in its TV Anywhere trial, giving participating subscribers access to content from TBS, TNT, HBO, CBS, Syfy (formerly Sci-Fi), BBC America, AMC, WE TV, IFC, Sundance Channel, Discovery, and Smithsonian Channel.
Time Warner (News - Alert) Cable Chairman, President and Chief Executive Officer Glenn Britt said, “TV Everywhere is an all-around win for those of us who love television. It will give our customers more control over content and allow them greater access to programs they are already paying for, while enhancing the distributors’ and networks’ robust business model that encourages the creation of great content.”
A lot of the content in the TV Anywhere trial isn’t available elsewhere online, according to the cable company. And much of the content that is, will be made available sooner after the programming’s original air date.
Officials at the company said that the trials are a big step toward fulfilling Time Warner Cable’s vision for making content available on any screen, any time and any place its customers want to view it.
Many of the other participating networks including Time Warner Cable plan to launch the TV Everywhere trials in select markets over the next few months. The trials initially will reach approximately 5,000 Time Warner Cable customers. The company is working to include other networks and expects to expand TV Everywhere to more customers rapidly.
Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Company’s offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes.
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Jyothi Shanbhag is a contributing editor for TMCnet. To read more of Jyothi's articles, please visit her columnist page.
Edited by Tim Gray