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Cable Technology Feature Article

September 10, 2009


By Anil Sharma, TMCnet Contributor

DIRECTV, a pay-TV service, reportedly has selected ATEME, an H.264 video compression solutions provider, to bring uncompromised quality content to its subscriber base via its on-demand service.

“We are committed to providing our customers with the best television viewing experience possible,” said Hanno Basse, vice president of broadcast systems engineering, DIRECTV, Inc., in a statement.

Basse said that The ATEME solution is a significant step for the company in bringing pristine 1080p quality to the customers, who have come to expect only the best from the company.

He said that ATEME has tremendously improved the quality of service.

“We are excited to be playing a key part in the delivery of DIRECTV’s on-demand video service,” added Michel Artières, CEO of ATEME.

Artières said that the company’s experience in developing advanced video compression solutions means that it can offer the customers efficiencies for delivery of their content, enabling them to regain more value from the content they hold.

ATEME officials said that by switching to the company’s Kyrion File Encoder solution, DIRECTV would be able to streamline its tapeless content production process, automating the encoding of its video content so that the whole process becomes seamless and putting DIRECTV in more control over how and when this content is delivered to its subscribers.

Moreover officials said that DIRECTV can also accelerate content delivery to customers for any type of assets, from full HD quality down to low resolution applications.

ATEME is a provider of video compression solutions. ATEME’s technology supports mobile, SD and HD content, deployed across any platform.

ATEME provides broadcasters, telcos and content owners with compression quality and bandwidth efficiency thanks to in-house H.264 expertise.

In August ATEME had announced that P&TLuxembourg, a postal and telecommunication provider in Luxembourg, is deploying ATEME's IPTV (News - Alert) headend, which includes HD MPEG-4 AVC encoding.

This solution will enable P&TLuxembourg to launch HDTV linear broadcast television services in 2009.

Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.

Edited by Patrick Barnard