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Cable Technology Feature Article

October 20, 2009

Verizon Announces Quad-Play Bundle Combining Wireless with Home Phone, TV and Broadband

By Rajani Baburajan, TMCnet Contributor

Verizon (News - Alert) Communications, a provider of wireless and broadband communications, is now offering “quad-play” bundle to customers in Northeast and Mid-Atlantic markets with a new versatile service packages that combine wireless calling, TV, Internet and home phone services.

Mike Ritter, Verizon chief marketing officer for consumer wireline and business services, said that consumers want the best communication and entertainment. 

“These plans let consumers get it all by offering the ultimate voice, entertainment and online experiences at home and on the go, combining all of our powerful services with maximum convenience and measurable savings,” Ritter said. 

The quad-play service is reportedly Verizon’s first fully integrated communications and entertainment bundles carried over its top-rated 3G wireless and reliable landline networks.

The packages are available to customers of Verizon FiOS (News - Alert) services or Verizon's fast, affordable high speed internet, or “HSI,” and DIRECTV, company officials said. With four services all on one bill, qualifying quad-play customers will save from $59 to $179 per year, depending upon which bundle they order.

For customers served by Verizon's copper network, the lead quad-play bundle consists of the national Verizon Wireless calling plan of 450 minutes, a Freedom Essentials calling plan, HSI service with downstream connection of up to 3 Mbps and the DIRECTV PLUS DVR package for $124.99 per month. 

Additional quad- and triple-play bundles featuring different broadband speeds, TV plans and Verizon Wireless calling plans are also available, as well as additional copper-based double-play bundles.

Verizon's quad-play bundles will initially be available in the Northeast and Mid-Atlantic markets where Verizon offers landline and wireless services. The new bundles will be introduced in other Verizon markets in the future.

Verizon has announced a number of early-bird offerings for customers who sign up for the service. The company offers a lot of flexibility to existing customers so that they can choose to add one of these services to the existing services and complete the bundle. 

Additionally, Verizon Wireless announced the activation of a new cell site in Buffalo, which enables more customers to use their wireless phones concurrently to make calls, send and receive email and text, picture and video messages. The new cell site also permits high quality videos abilities and Internet access to download music, games and ringtones, while enjoying clearer reception and fewer dropped calls.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Kelly McGuire