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Cable Technology Feature Article

October 28, 2009

Motorola Launches CCE EAMS, New Management System For On-Demand Service Providers

By Raja Singh Chaudhary, TMCnet Contributor

The Home & Networks Mobility business wing of Motorola (News - Alert) reportedly announced plans to make its Communications Convergence (News - Alert) Engine Enhanced Asset Management System -- or ‘CCE EAMS’ -- commercially available to enterprises.
The solution helps in controlling the lifecycle of video on demand or non-VOD content and advertising assets within the on-demand network deploying advanced metadata management tools and workflow management.
CCE EAMS is based upon a technology acquired from Leapstone in 2007, and will be helpful for the service providers in delivering compelling and differentiating on-demand services across multiple screens, including TV, web, mobile and consumer electronics. It allows operators to create the multimedia and multi-screen bundles of tomorrow, laying a foundation for meeting today’s VOD needs.
The video service providers can leverage the advanced features of the Motorola CCE EAMS platform to scale their on-demand catalogs to “infinite catalogs” by solving the operational and capital expenditure challenges involved in storing and processing the multiple multimedia asset formats required for growing subscriber demand.
Using the platform, the video service providers are able to move ahead of traditional VOD content for delivering next generation of value-adding assets such as music, games and enhanced TV applications across multiple screens.
Motorola’s CCE EAMS can be scaled according to operator’s increasing on-demand needs, helping them in expanding new asset types within web and mobile network extensions. The solution works as the aggregation point for all asset types including TV, web and mobile systems. It will also help operators by enhancing their marketing flexibility while improving operational processes, reducing costs and increasing subscriber revenue.
It offers the operators a single point for TV, web and mobile on-demand asset ingestion and preparation, so that they can deliver the video and multimedia services to consumers regardless of location or access device. The content acquisition, validation, transformation, localization, storage and migration processes are simplified and optimized by its workflow logic which cuts down operational costs while producing operational ROI validation reports.
The new platform by Motorola enables the ingestion, transcoding and transformation of Internet user-generated content video into ADI 1.1 compliant format. It helps in including this content into a service provider’s VOD offering set.
According to Alan Lefkof, corporate vice president and general manager, Motorola Broadband Home Gateways and Software Solutions Group, CCE EAMS platform is a critical solution for realizing multi-screen on-demand services, as it benefits the video service providers by supporting TV, web and mobile asset types while enabling consistent consumer experiences across multiple screens, and supporting millions of subscriber transactions.
Recently, Motorola’s Home & Networks Mobility business offered network infrastructure to Vinaphone, a subsidiary of Viet Nam Posts and Telecommunications or ‘VNPT’ Group, which helped it the first commercial 3G service in Vietnam. Later, the company announced that Australian energy delivery company SP AusNet selected its mobile broadband technology for that company’s smart metering program.

Raja Singh Chaudhary is a contributing editor for TMCnet. To read more of Raja's articles, please visit his columnist page.

Edited by Marisa Torrieri