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Cable Technology Feature Article

November 09, 2009

Iowa Selects CloverLeaf Interactive Television Services for IPTV Subscribers

By Shamila Janakiraman, TMCnet Contributor

CloverLeaf Digital LLC, a provider of interactive television applications and services reportedly announced that it has signed an umbrella agreement with Iowa Network Services or INS for delivering its interactive television services to its IPTV (News - Alert) subscribers.
According to the agreement, CloverLeaf’s DotDaily localized news and information TV service will be included in the interactive IPTV services that will be offered by Iowa. The service also known as walled garden includes news, sports coverage, local weather, local entertainment guides, horoscopes and other local content besides Funspot casual games, including blackjack, sudoku, and other popular games.
The interactive services will include local content such as community events calendars, school lunch menus, business listings and community slide shows, published by community organizations using CloverLeaf’s DashDaily Web-based community content publishing tools, said company sources.
INS represents a network of Telecommunication Companies and is presently using the CloverLeaf interactive television services through its Digital Entertainment Television platform. Customers of Iowa Network Services have launched CloverLeaf’s DotDaily and Funspot services like Clear Lake Telephone, Colo Telephone, Cooperative Telephone and Mechanicsville Telephone.
“CloverLeaf’s interactive IPTV services provide the telecommunication companies supported by Iowa Network Services with a powerful differentiator as they compete with cable and satellite, while giving them the ability to provide valuable services to their customers and communities,” said Dennis Pearson, executive manager of video for Iowa Network Services.
He also added that CloverLeaf will provide customized interactive IPTV services to each telecommunication company throughout the network from a central location at the company’s data center. This enables Iowa Network Services to offer services to customers more cost-effectively.
Lawrence Brickman, CloverLeaf’s managing partner claimed that two-way interactive services like DotDaily and Funspot deliver easy and less expensive ways for service providers to add value to the IPTV offering.
“We are pleased to be able to work with Iowa Network Services to bring these advanced services to telecommunication companies in Iowa,” added Brickman.
INS offers telephony, core network transport, broadcast video and Internet services via netINS to telecommunication companies across the state of Iowa and other enterprise customers throughout the U.S.

Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Erin Harrison