Cable Technology Feature Article
November 16, 2009
TELECHANNEL Provides YELLOW PAGES ON TV to Telco TV Operators
By Divya Narain, TMCnet Contributor
Minnesota-based IPTV (News - Alert) content provider TELECHANNEL will provide its popular application YELLOW PAGES ON TV to all Telco TV Operators.
“YELLOW PAGES ON TV makes it possible for Telco Operators to leverage their existing Yellow Pages advertising business,” Jeff Maxwell, CEO of TELECHANNEL, said. “With a push of a remote control button, Telco TV subscribers can see on their televisions up-to-the minute listings of local merchants.”
Yellow Page listings are fast undergoing an interactive digital transformation. Telco TV Operators can use YELLOW PAGES ON TV to build a “sticky” application for their video offering. They can thus boost revenue from Yellow Book advertisers.
“The YELLOW PAGES ON TV application enables Telco TV Operators to sell a wide variety of advertising like elevated search ranking, banner ads, and video ads that will allow subscribers to send e-mail or place phone calls on their televisions,” Maxwell added.
TELECHANNEL specializes in video content aggregation solutions for the Telco TV community. TELECHANNEL offers an entire family of content rights and management, marketing support, and program management services for IPTV and telco video service providers.
Integrating broadband networking, digital video and strategic partnerships for voice and data, Telco TV Corporation provides end-to-end solutions that are the most efficient, flexible and cost effective ways to compete in today's triple-play market.
Divya Narain is a contributing editor for TMCnet. To read more of Divya’s articles, please visit her columnist page.
Edited by Kelly McGuire