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Cable Technology Feature Article

December 11, 2009

MTS Allstream Offers 'Virtual Fireplace'

By David Sims, TMCnet Contributing Editor

MTS Allstream is reportedly is offering customers something that's not seen every day: the MTS (News - Alert) Triple Blaze fireplace, a "virtual fireplace available on MTS TV, wireless, and Internet services" from now until Jan. 15.
That's right -- a virtual fireplace.

"We are pleased to be the first and only service provider in Manitoba" -- that's all of Manitoba, now, all -- "to offer customers three options to ignite their virtual fireplace," Kelvin Shepherd, president. consumer markets division, MTS Allstream (News - Alert). "We hope customers take advantage of MTS's fun and easy way to create warmth for the entire family by enjoying a fireplace on their TV, wireless, or Internet services."
Now. all we need is some virtual marshmallows and we can have us a big ol' virtually good time.

MTS Classic and Ultimate TV customers can choose between two natural crackling fire sounds and two yuletide blazes featuring Christmas music on MTS Video On Demand, company officials said.
 "Customers can light up their home by pressing the A or the Video On Demand button on their remote controls and selecting "Free & More" then "Fireplace & Ambient (News - Alert) Folder,"  officials said.
And if you have devices that can support streaming media, you can spread the virtual warmth: You can"take the MTS Triple Blaze Fireplace to your favourite restaurant by launching the Mobile Web browser on your wireless device, going to the MTS Home Deck and selecting 'Fun Stuff.'"
MTS Allstream is a proud sponsor of Cindy Klassen, 2006 World Champion and Canada's greatest Olympian, and a contributor to the Canadian Museum for Human Rights.
Recently, a Frost & Sullivan (News - Alert), based on its recent analysis of the North American video market, honored MTS Allstream with the 2009 North American Frost & Sullivan Award for Competitive Strategy Leadership. 
"Over the past year, all telco providers have felt the impact of the economic downturn on their business. In this environment and in an industry where customers have many companies to choose from for their video services, highly competitive strategies need to be utilized to help a company stand out as a leader. With their high quality video service, MTS Allstream has successfully stood apart and ahead of its competition, officials said at the time. 

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Amy Tierney