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Cable Technology Feature Article

December 16, 2009

Global Pay-TV Subscribers Will Hit Over 730 Million by End of 2011

By Calvin Azuri, TMCnet Contributor

Recent market data from ABI Research has revealed that global pay-TV subscribers will number more than 730 million by the end of 2011. The market data predicts that North America will have the highest subscriber penetration.
Telco TV will continue to grow as operators such as AT&T U-Verse, Verizon FiOS (News - Alert) and China Telecom experience growth in subscriptions.
According to Serene Fong, ABI industry analyst, Telco TV subscribers will number 47 million by the end of 2011, with a CAGR of 22.5 percent over the next five years. The highest subscriber penetration will be in North America and is predicted to hit 15.4 million by the end of 2011.
At present, Western Europe has the highest Telco TV penetration rate. The region continues to increase in subscriber numbers, especially in France, Italy and Germany.
The second and third position in Telco TV penetration belongs to North America and Asia-Pacific regions respectively. It is expected that the number of subscribers in these regions will exceed 9 million and 15 million respectively by the end of 2011.
In the Asia-Pacific region, South Korea, Hong Kong and Taiwan are the leaders in Telco TV adoption.
Operators are extending Telco TV services by deploying triple-play offerings in order to reduce customer churn rate and to increase ARPU. According to research associate, Khin Sandi Lynn, the improvement of broadband access helps to increase Telco TV subscriptions.
Other type of pay-TV platforms such as satellite, cable and terrestrial also increase, albeit at a slower rate.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Stefania Viscusi