Cable Technology Feature Article
December 28, 2009
Green Day Content Now On Verizon Wireless Video on Demand
By Jai C.S., TMCnet Contributor
Verizon (News - Alert) Wireless, the wireless carrier in the U.S, together with Verizon, a global enabler of broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers, have reportedly unveiled their plans to bring exclusive content to their video platforms and giving customers chances to win Green Day gear.
As stated, the complete production video footage from Green Day's “21st Century Breakdown” tour is now made available on V CAST Video from Verizon Wireless and on Verizon FiOS (News - Alert) TV Video on Demand, or “VOD.”
V CAST Videos is a high quality video content delivery service offered by Verizon Wireless, which allows its customers to experience full motion videos from their phone. The latest version - 5.0 of the V CAST Videos Client software has 14 categories which includes; Entertainment, Music, Sports, Comedy, News, Pop Culture, Information, Women, Latino, Home & Leisure, Multicultural, Cutting Edge, Hollywood with access to a user-populated Favorites category.
Verizon’s FiOS was built using Fiber to the Premises, or “FTTP,” an advanced fiber-optic technology that is said to deliver pure HD experience to its customers.
Verizon Wireless, which sponsored Green Day's first full North American tour in more than three years, is said to have shot the video using thirteen high-definition cameras during the band's Aug. 22 concert in Phoenix.
Verizon Wireless customers with V CAST Video-capable phones, including the BlackBerry (News - Alert) Storm smartphone, can go to the Music section of V CAST Video and select “All the Best Music Videos” then “Exclusives” to see the Green Day videos. Verizon FiOS TV customers can access the content on VOD by pressing the VOD or “On Demand” button on their FiOS remote control, by using the menu on FiOS TV's Interactive Media Guide, or by selecting VOD channel 900.
Reportedly, Verizon Wireless customers who own a BlackBerry Tour smartphone or BlackBerry Storm smartphone can text “GD” to 5509 or log onto www.vcastlive.com/gd on their smartphone's browser to start accessing the free music.
Additionally, Verizon Wireless is bringing Green Day fans another interactive way to enjoy their favorite band, and fans can go to www.vcastlive.com from now until Dec. 31 to test their mashing skills by remixing songs from 21st Century Breakdown with the Green Day masher. The winner will get a Green Day Rock Set that includes a guitar signed by Green Day lead guitarist Billy Joe Armstrong, in addition to drummer Tre Cool's box drum kit.
To find out more about Stuart Elby, Brian Higgins and Verizon, visit the company at the 4GWE Conference. To be held Jan. 20 to 22 in Miami and collocated with ITEXPO East 2010, the 4GWE Conference will focus on the realities of deploying 4G technologies and delivering broadband wireless applications to a growing community of wireless broadband consumers.Higgins is speaking during “Industry Perspective – Towerstream,” and Elby is speaking during “4G Mobile Ventures” and “Industry Perspective – Towerstream.” Don’t wait. Register now.
Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.
Edited by Kelly McGuire