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Cable Technology Feature Article

December 31, 2009

Bain Capital Acquires BELLSYSTEM24

By Anil Sharma, TMCnet Contributor

Bain Capital has reportedly completed the acquisition of BELLSYSTEM24, Japan's call center operator.

BELLSYSTEM24 provides marketing and customer service solutions to its clients through a nationwide network of contact centers in Japan.  

The company's service offering includes e-commerce and e-support services; customer relationship management, or “CRM,” and e-CRM support services as well as research and marketing promotional services, content planning, and production, distribution and information services. 

Pharmaceutical and medical support services, and communication-based marketing services are also provided by the company.

These services are offered to clients in various industries, including telecommunications, cable, broadband, satellite broadcasting, Internet services, technology and financial services.

“Bain Capital is dedicated to the continued success of BELLSYSTEM24, and we look forward to working with the management team to grow the business,” Yuji Sugimoto, a managing director at Bain Capital, said in a statement.  

Aas the Japanese call center market continues to evolve, the company believes that there are significant opportunities to expand BELLSYSTEM24's market leadership by carefully serving the needs of customers across a variety of industries, and by offering flexible and efficient services that help make businesses more successful, Sugimoto added.

Bain Capital officials said that the company has made investments in a variety of leading companies with principal or significant operations in Japan, including MEI Conlux, Sun Telephone, D&M Holdings, Toys ‘R’ US and Burger King.  

Additionally, the firm also has prior experience in the call center industry, having invested successfully in Stream International, a U.S. call center company. 

Bain Capital, LLC is a global private investment firm that manages several pools of capital including private equity, high-yield assets, mezzanine capital and public equity with more than $60 billion in assets under management. 

Since its inception in 1984, Bain Capital has made private equity investments and add-on acquisitions in over 300 companies around the world.

Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.

Edited by Kelly McGuire