Cable Technology Feature Article
January 08, 2010
ActiveVideo Networks, TAG Networks Enter Partnership for Web-Connected CE Expansion
By Raja Singh Chaudhary, TMCnet Contributor
ActiveVideo Networks, a provider of cloud-based interactive television solutions, has reportedly announced that the company entered a partnership with TAG Networks, a company running a massively deployable television games channel for cable, IPTV (News - Alert) and Internet connected devices, to offer enhanced-gaming experiences to broadband-connected CE devices.
The association aims at leveraging TAG Networks' scalability with ActiveVideo's ability to deliver Web-based content as a single MPEG stream and provide well known games to any connected device or digital set-top box. ActiveVideo is demonstrating the solution at the 2010 Consumer Electronics Show in Las Vegas.
Both companies have already been enjoying a cable partnership, and the CE integration builds on the existing relationship. Recently, TAG Networks had reportedly created a record by offering support for 2,000 concurrent MPEG game streams at 1.25Mbps with a single off-the-shelf 1RU dual quad-core server. ActiveVideo had integrated its client with Blu-ray Disc middleware developed by Videon Central, Inc. at the Intel (News - Alert) Developer Forum.
TAG, the games channel by TAG Networks aims at meeting operational concerns, including limitations of headend space, power, air conditioning and bandwidth while offering games-on-demand to the cable television and IPTV industries. Its platform integrates into the existing infrastructures of the digital cable/IPTV households to provide them mass reach and ease of deployment while cutting down environmental impact and running costs. Currently, the channel is connected to thousands of households throughout the US via digital cable.
ActiveVideo offers its services to nearly 5 million homes with various cable and IPTV providers, and the company had recently announced an agreement with Blockbuster Inc. at the CES (News - Alert). This agreement hopes to improve the consumer video on demand or ‘VOD’ and EST experience of the BLOCKBUSTER On Demand movie service across multiple connected platforms.
According to Henry Choy, vice president, business development, ActiveVideo Networks, historically, games have been one of the real drivers of interactive service adoption, and the company anticipates that its relationship with TAG Networks will help to drive CloudTV engagement by giving its cable and CE partners access to an extensive library of content and unparalleled streaming games technology.
Sangita Verma, founder and CEO of TAG Networks, said that CE manufacturers have a real opportunity to benefit from the high demands consumers have for a superior games experience. Verma noted that TAG Networks’ work with ActiveVideo provides an outstanding games environment via the video infrastructure, or via high-bandwidth connections.
In December, ActiveVideo Networks (News - Alert)said that Henry Choy, a thought leader in consumer electronics, or “CE,” industry had joined the company as vice president, business development.
Raja Singh Chaudhary is a contributing editor for TMCnet. To read more of Raja's articles, please visit his columnist page.
Edited by Amy Tierney