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Cable Technology Feature Article

January 11, 2010

SeaChange Forges Agreement to Acquire Outstanding Shares of VividLogic

By Anil Sharma, TMCnet Contributor

SeaChange International, Inc., a provider of software and hardware solutions for video-on-demand television, reportedly has entered into a binding agreement to acquire all of the outstanding shares of VividLogic, Inc., a privately-owned, California-based company that provides software and services to cable television service providers, set-top box manufacturers and consumer electronics suppliers.
VividLogic’s software products include tru2way, Multimedia Home Platform and Globally Executable MHP (GEM (News - Alert))-based IPTV operability for set-top box and CE manufacturers, and in-home content protection, as well as funded software development for the creation of service provider-sponsored home media gateways.
SeaChange officials said that the combination of existing SeaChange in-home technologies and the VividLogic platforms will help the company capitalize on the market shift towards IP-delivery into and within the home.
“VividLogic expands our software product portfolio by providing wireless gateway, tru2way and MHP capability to our in-home offerings. Tru2way and MHP are especially important as both North American and European service providers prepare their networks for customer interactive applications,” Bill Styslinger, chairman and CEO, SeaChange, said in a statement.
Styslinger said that SeaChange has made great progress with its software strategy. Not only have the company has established itself as the leader in backoffice, advertising and application software, additionally the company’s various in-home software products are deployed in approximately 30 million devices. He said that as the next generation of in-home devices including wireless gateways and cable-ready televisions emerge, it is important that the company embraces these technologies to continue to lead in the in-home software markets.
“In 2010 our restriction to sell TV Navigator in North America is lifted and, combined with our strong set-top software presence, we plan to offer tru2way, MHP and wireless gateway software that will enable our customers to share content and offer next-generation applications,” Styslinger said.
He said that the company is excited about the market changes and the growth opportunities that lie ahead. VividLogic’s leadership in key areas that complement the company’s own software offerings uniquely position it to lead in the next generation of in-home infrastructure software, middleware and application software, Styslinger added.

Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.

Edited by Amy Tierney